A recent ACMA report showed that Australian's are using traditional media less, with 16% of people watching less TV in favour of Over 80% of radio listeners have sought out a company online as a direct result of hearing a radio commercial The Internet has now overtaken TV in terms of total reach, with 15.5 million people now using the Internet and 13.4 million watc Westpac leads the top 10 advertisers online, spending $29m per year
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Case studies

Digital PR

 

Creating the dream recruitment agency for V

  • Created an online brand experience
  • V has had its strongest sales growth in 3 years
  • Winner of Adnews Media Campaign of the Year 2007

TAGS: viral, social media, consumer generated content, integrated, public relations

How Keep Adelaide Alive made political history

  • Viral and social media
  • Achieved $50k worth of PR
  • Viral video achieved more hits than Kevin Rudd viral video

TAGS: david campbell, council, social, blogging, viral, keep adelaide alive

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This week on LD Out Loud

25 shows in 25 minutes

Episode 026 (December 17 2008)