In response to the question "Since using the Internet, mark how your habits have changed" up to 20% of consumers marked less use Even though the average Australian spends 16% of their time online, it only attracts 6% of ad spend, making it the least clutter Finance & communications dominate online ad spends Online advertising has grown at an average of 58.5% per year since 2003
Love Digital

Case studies

Social

 

Creating the dream recruitment agency for V

  • Created an online brand experience
  • V has had its strongest sales growth in 3 years
  • Winner of Adnews Media Campaign of the Year 2007

TAGS: viral, social media, consumer generated content, integrated, public relations

How Keep Adelaide Alive made political history

  • Viral and social media
  • Achieved $50k worth of PR
  • Viral video achieved more hits than Kevin Rudd viral video

TAGS: david campbell, council, social, blogging, viral, keep adelaide alive

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This week on LD Out Loud

25 shows in 25 minutes

Episode 026 (December 17 2008)