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Bratz promotion goes from virtual to real world
- Promotional micro-site
- Advertising on Channel 7, Total Girl, Girlfriend.com.au
- Winning design to be produced & sold
TAGS: Game, user generated content, interactive, microsite, display, integrated
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World first game delivers mass reach
- World First launch of MSN Messenger Game
- Delivered community of over 27,000 Gamers
- 8% of all Defencejobs enquiries from Games
TAGS: games, defence jobs, recruiting, direct response, integration
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How a microsite helped save 7,542 lives
- Used a campaign site to create a community
- Digital allowed for more targeted message
- 8% increase in target market quiting smoking
TAGS: microsite, smoking, quit, government, integrated
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An SA first for Independent Weekly
- Online viral competition
- 10% increase in subscribers in one week
TAGS: competition, online, viral, microsite, acquisition, direct response
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Creating the dream recruitment agency for V
- Created an online brand experience
- V has had its strongest sales growth in 3 years
- Winner of Adnews Media Campaign of the Year 2007
TAGS: viral, social media, consumer generated content, integrated, public relations
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How Keep Adelaide Alive made political history
- Viral and social media
- Achieved $50k worth of PR
- Viral video achieved more hits than Kevin Rudd viral video
TAGS: david campbell, council, social, blogging, viral, keep adelaide alive
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Also in this area
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Online advertising has grown at an average of 58.5% per year since 2003 
