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Bratz promotion goes from virtual to real world
- Promotional micro-site
- Advertising on Channel 7, Total Girl, Girlfriend.com.au
- Winning design to be produced & sold
TAGS: Game, user generated content, interactive, microsite, display, integrated
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World first game delivers mass reach
- World First launch of MSN Messenger Game
- Delivered community of over 27,000 Gamers
- 8% of all Defencejobs enquiries from Games
TAGS: games, defence jobs, recruiting, direct response, integration
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Pictureka breaks mobile ground tiny budget
- Launch of Hasbro's new board game, Pictureka.
- Category first for only $10k
- Achieved 1,880 entries in just 11 days
TAGS: mobile, direct response, small budget, SMS
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Also in this area
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Online advertising has grown at an average of 58.5% per year since 2003 
