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Bratz promotion goes from virtual to real world
- Promotional micro-site
- Advertising on Channel 7, Total Girl, Girlfriend.com.au
- Winning design to be produced & sold
TAGS: Game, user generated content, interactive, microsite, display, integrated
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An SA first for Independent Weekly
- Online viral competition
- 10% increase in subscribers in one week
TAGS: competition, online, viral, microsite, acquisition, direct response
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Creating the dream recruitment agency for V
- Created an online brand experience
- V has had its strongest sales growth in 3 years
- Winner of Adnews Media Campaign of the Year 2007
TAGS: viral, social media, consumer generated content, integrated, public relations
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Even though the average Australian spends 16% of their time online, it only attracts 6% of ad spend, making it the least clutter 
