The Internet has overtaken radio in advertising spend and attracts more advertising revenue than magazines, outdoor and cinema c

94% of Australian's access the Internet

In response to the question "Since using the Internet, mark how your habits have changed" up to 20% of consumers marked less use

A recent ACMA report showed that Australian's are using traditional media less, with 16% of people watching less TV in favour of

Case studies

User generated content

Bratz promotion goes from virtual to real world

Promotional micro-site
Advertising on Channel 7, Total Girl, Girlfriend.com.au
Winning design to be produced & sold
TAGS: Game, user generated content, interactive, microsite, display, integrated

Creating the dream recruitment agency for V

Created an online brand experience
V has had its strongest sales growth in 3 years
Winner of Adnews Media Campaign of the Year 2007

TAGS: viral, social media, consumer generated content, integrated, public relations

Also in this area

This week on LD Out Loud

25 shows in 25 minutes

Episode 026 (December 17 2008)

© Copyright 2008 Love Digital. All rights reserved. About us. Contact Us. Speaking & training.