Over 80% of radio listeners have sought out a company online as a direct result of hearing a radio commercial Even though the average Australian spends 16% of their time online, it only attracts 6% of ad spend, making it the least clutter In response to the question "Since using the Internet, mark how your habits have changed" up to 20% of consumers marked less use The Internet has overtaken radio in advertising spend and attracts more advertising revenue than magazines, outdoor and cinema c
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This week on LD Out Loud

Are advertising agencies dying?

Episode 022 (November 19 2008)