Digital is...

Times have changed.  Marketers are finding that many of their tried-and-true media strategies no longer work as well as they use to.

And there are reasons for it.  Audiences are spending less time with traditional media, they have much more choice and they have changed the way they like to engage with brands.  Traditional media is suffering from fragmentation, wastage and lower levels of engagement.

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Whilst digital does include online advertising, it extends well beyond the Internet and includes other channels to reach people mobile, digital out-of-home, digital radio and digital television.

Digital media opens up a whole new world of opportunities for marketers.  Digital mediums can be high reach, highly engaging and bring the crafts of media, creative and PR together.

This website is an initiative of a range of advertising professionals who share a passion for educating advertisers, marketers and agencies about the benefits of digital marketing.

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