Earlier this year an organisation called the Future Exploration Network published the 5 ideas that will change media. Given the huge amount of interest in fragmentation, content and how advertising fits in the mix, this week we run through these 5 ideas.
We also talk to our very own Simon Small about his inclusion in B&T’s “Major players in South Australia” list.
0:32 Introduction to episode 14
1:57 We talk to Simon Small about why he is in this week’s edition of B&T magazine.
7:30 Gary and David talk about the 5 ideas that will change media. It is based on work prepared by the Future Exploration Network earlier this year, and given the rate of change we can guess that some of the numbers have already been surpassed.
21:45 Top & Flop. This week’s unlikely Top is Optus for a nice, relevant campaign they have put together to appeal to small business owners. See the Biz Think Tank here. Domain.com.au pick up this week’s Flop for a campaign that could have been so much more, Domestic Doers.
The Internet has now overtaken TV in terms of total reach, with 15.5 million people now using the Internet and 13.4 million watc 
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