LD Out Loud, 10 September 2008

	HOST David Campbell, Love Digital Host INTERVIEW Tony Thomas, The Population CEO
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For the next couple of weeks we are taking a slight departure from our usual format as we take a whirlwind tour around the world to see how clients are using digital overseas.  First stop - New Zealand.

But before we launch into that we talk to Tony Thomas who is heading up Photon’s new social media agency, The Population.

• 0:35 Introduction to the show & what’s coming up
• 1:45 We talk to Tony Thomas about the launch of The Population, a business launched this week by the Photon Group as a specialty social media consultancy.
• 12:50 We head over to New Zealand to talk to Mark Evans from the IAB in New Zealand to get a picture of what’s happening in their market.
• 27:05 Show wrap up

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