Over 80% of radio listeners have sought out a company online as a direct result of hearing a radio commercial Finance & communications dominate online ad spends 94% of Australian's access the Internet The Internet has now overtaken TV in terms of total reach, with 15.5 million people now using the Internet and 13.4 million watc
Love Digital

LD Out Loud, 17 September 2008

Digital around the world 2

international, overseas, trends, steve rubel, digital pr, edelman
image
HOST
David Campbell, Love Digital
Host
INTERVIEW
Steve Rubel, Edelman Digital
Director of Insights

This week we’re into our second week of looking at what’s happening in digital around the world.  Last week we looked at New Zealand, and this week we head off to the United States. 

But before we negotiate time zones to speak with Steve Rubel from Edelman Digital we wanted to get an update of what’s happening at the iMedia Brand Summit which is on this week.

  • 0:35 Introduction to the show & what’s coming up
  • 1:40 The iMedia Brand Summit comes to Australia once a year and is on this week in the Blue Mountains.  Ian Lyons from Pure Profile has been kind enough to step out of the conference to talk to us about what’s been going on.
  • 13:35 We head over to the United States of America to talk to Steve Rubel from Edelman Digital about what’s happening in digital in his part of the world.
  • 23:00 Show wrap up

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25 shows in 25 minutes

Episode 026 (December 17 2008)