LD Out Loud, 13 August 2008

	HOST David Campbell, Love Digital Host INTERVIEW Joseph Jaffe, Crayon Founder
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Today we have our second interview with marketing pot-stirrer, Joseph Jaffe.

Joseph Jaffe first throw the media world into a tailspin when he declared the 30 second spot was either dead, dying or had out lived its usefulness.

Today Gary Jaffer and David Campbell talk to Joseph Jaffe about his first book and his thoughts on the demise of traditional advertising.

Joseph Jaffe is in Australia on 19 - 21 August.  If you are interested in having Joseph talk to your company or agency you can email Krystal.

• 0:25 Introduction to the show & what’s coming up
• 1:15 Our second and final interview with Joseph Jaffe
• 14:15 David and Gary discuss branded content which is one of the new forms of advertising discussed in Life After the 30 Second Spot.
• 20:30 This week’s top and flop are two very different pieces of work.  The Top goes out to Pedigree for a nice little site they have made for dog owners, puppy.com.au.  This weeks Flop is the chaos surrounding the NAB’s attempt to place commercial messages in some blogs.  You can read about it here.

• 26:00 Show wrap up

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