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With the rise of MP3 players, podcasts and internet radio, some believe the days of traditional radio are numbered. But is the game about to change with the launch of digital radio? All that and more on this weeks edition of Love Digital.
While over 4% of marketers spend over half their advertising budget online, nearly 8% spend virtually none. Today we have a look at why some marketers have been slow on the uptake. All that and more on this weeks episode of Love Digital.
00:00 - Pre-introduction
00:15 - Introduction
01:00 - News in 90 Seconds with Scott Drummond from Marketing Magazine
03:00 - Interview with Joan Warner, CEO of Commercial Radio Australia
10:00 - Top & Flop with Gary Jaffer. This week’s top is Chook Me, an extension of a TV campaign for Inghams. This week’s flop (we think) is a brave campaign that might have crossed the line for Doritos.
12:00 - Simon Says. Simon T Small’s top 3 tips for integrating your traditional campaigns with online and mobile
16:20 - Show wrap-up
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A recent ACMA report showed that Australian's are using traditional media less, with 16% of people watching less TV in favour of 
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