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It’s not often that you see an organisation as conservative as a government department break new ground in marketing.
But that is what the Australian Defence Force has done with a piece of work that has attracted a lot of attention called Defence Jobs Games.
Today we talk to one of its creators, Konrad Spilver from Visual Jazz about how the idea came about and how it has been received by a Gen Y audience.
- 0:37 Introduction to the program and we meet Sue Sharpe for the first time
- 1:35 Interview with Konrad Spilver from Visual Jazz about their work on Defence Jobs Games. We get a good feel for how the campaign came about and some tips about how marketers can use gaming as a marketing platform.
- 15:35 Sue and David discuss the challenges around reaching a Generation Y audience, and how some marketers are coming to terms with new ways of engaging them.
- 21:45 Top & Flop. This weeks Top goes out to a sizable campaign being rolled out for True Local called Meet The Locals. The Flop deservedly goes to Telstra for advertising mobile content but not enabling the website for mobile handsets.
- 26:50 Show wrap up
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Even though the average Australian spends 16% of their time online, it only attracts 6% of ad spend, making it the least clutter 
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