The Internet has now overtaken TV in terms of total reach, with 15.5 million people now using the Internet and 13.4 million watc Australian's have had one of the highest take-ups of online news in the world A recent ACMA report showed that Australian's are using traditional media less, with 16% of people watching less TV in favour of Online advertising has grown at an average of 58.5% per year since 2003
Love Digital

LD Out Loud, 08 October 2008

Slow on the up-take

jenny williams, change, search, digital radio, ea games, social
image
HOST
David Campbell, Love Digital
Host
INTERVIEW
Jenny Williams, Idea Garden
Founder

While over 4% of marketers spend over half their advertising budget online, nearly 8% spend virtually none.  Today we have a look at why some marketers have been slow on the uptake.  All that and more on this weeks episode of Love Digital.

00:00 - Pre-introduction
00:15 - Introduction
01:00 - News in 90 Seconds with Gary Jaffer (Get well soon Scott)
03:00 - Interview with Jenny Williams from Idea Garden
10:00 - Top & Flop with Gary Jaffer
12:00 - Simon Says.  Simon’s top 3 tips for optimising your search campaign
16:20 - Show wrap-up

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25 shows in 25 minutes

Episode 026 (December 17 2008)