Even though the average Australian spends 16% of their time online, it only attracts 6% of ad spend, making it the least clutter In response to the question "Since using the Internet, mark how your habits have changed" up to 20% of consumers marked less use Finance & communications dominate online ad spends
Love Digital

LD Out Loud, 29 October 2008

The Future of Search

visual search, search, blackberry, mobile, social search, linkedin, kids media habits
image
HOST
David Campbell, Love Digital
Host
INTERVIEW
Nick Gill, Five by Five
Senior Planner

For something that used to be renowned for its simplicity, it seems that search engines might soon look a little different.  We go to London to have a look at the future of search marketing.  All that and more on this week’s edition of Love Digital.

00:00 - Pre-introduction
00:15 - Introduction
01:00 - News in 90 Seconds with Kate Kendall from Marketing Magazine
03:00 - Interview with Nick Gill from Five by Five Digital in London about future trends in search.
10:00 - Top & Flop with Gary Jaffer.  This week’s top is Don’t Vote, and this week’s flop is Nando’s Help My Donkey.
12:00 - Magic Number with Sue Sharp.  Sue looks at some interesting research about the media habits of children.
16:20 - Show wrap-up

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25 shows in 25 minutes

Episode 026 (December 17 2008)