Westpac leads the top 10 advertisers online, spending $29m per year 94% of Australian's access the Internet The Internet has now overtaken TV in terms of total reach, with 15.5 million people now using the Internet and 13.4 million watc The highest users of the Internet are 45-54 years old
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Questions answered

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How will I know my digital campaign works?

measurement, measureability, accountability, tracking

How do I measure reach & frequency?

measurement, measureability, accountability, tracking, reach, frequency, TARPS

Can I achieve mass reach using digital, like TV?

reach, television, TV, mass reach

Should I use digital as my only form of advertising?

Media mix, marketing mix, advertising mix, integration

What makes viral work?

viral, tips, marketing, word of mouse

Why doesn't my brand appear on Google?

search, SEO, SEM, optimisation, google

How much of my media budget should I be spending online?

budgeting, advertising expenditure, marketing spend, balance
This week on LD Out Loud

Are advertising agencies dying?

Episode 022 (November 19 2008)