Advertising expenditure

	Advertising expenditure by industry Finance & communications dominate online ad spends

	Top 10 online advertisers Westpac leads the top 10 advertisers online, spending $29m per year

	Online expenditure breakdown Where the $1.2 billion expenditure goes

	Online outdoes radio in ad expenditure The Internet has overtaken radio in advertising spend and attracts more advertising revenue than magazines, outdoor and cinema combined

	Time spent online VS ad spend Even though the average Australian spends 16% of their time online, it only attracts 6% of ad spend, making it the least cluttered medium in Australia

	Performance drives search revenue The growth in spend in search is different to other media as search generally relies on a success-fee (cost-per-click) for its advertising revenue

	Growth of online spend Online advertising has grown at an average of 58.5% per year since 2003