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Do you spend less time with these media?
In response to the question "Since using the Internet, mark how your habits have changed" up to 20% of consumers marked less use of traditional media
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Do you spend more time with these media?
This graph represents the number of consumers spending more time with the respective medium than 12 months ago. FTA was the worst hit with its worst growth in nearly 20 years.
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Day after TV recall declines
Percentage of adult evening viewers who can name a brand advertised on a show they watched last night
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Decline in other media consumption
A recent ACMA report showed that Australian's are using traditional media less, with 16% of people watching less TV in favour of the Internet
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Also in this area
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Online advertising has grown at an average of 58.5% per year since 2003 
