Australian's have had one of the highest take-ups of online news in the world The Internet has overtaken radio in advertising spend and attracts more advertising revenue than magazines, outdoor and cinema c Over 80% of radio listeners have sought out a company online as a direct result of hearing a radio commercial Westpac leads the top 10 advertisers online, spending $29m per year
Love Digital

Statistics

Reach & penetration

 

Age breakdown of Internet users

The highest users of the Internet are 45-54 years old

Gender breakdown online


Internet reaches more than TV

The Internet has now overtaken TV in terms of total reach, with 15.5 million people now using the Internet and 13.4 million watching TV

94% of Australian's access the Internet


Also in this area

This week on LD Out Loud

25 shows in 25 minutes

Episode 026 (December 17 2008)