The Internet has overtaken radio in advertising spend and attracts more advertising revenue than magazines, outdoor and cinema c Even though the average Australian spends 16% of their time online, it only attracts 6% of ad spend, making it the least clutter The Internet has now overtaken TV in terms of total reach, with 15.5 million people now using the Internet and 13.4 million watc A recent ACMA report showed that Australian's are using traditional media less, with 16% of people watching less TV in favour of
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Stats & research

More Australian's get their news online





Australian's have had one of the highest take-ups of online news in the world


SOURCE: HitWise 'What are Australian's doing online' Internet Traffic Overview - All Categories Share At Week Ending 9 February 2008

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