A recent ACMA report showed that Australian's are using traditional media less, with 16% of people watching less TV in favour of Australian's have had one of the highest take-ups of online news in the world In response to the question "Since using the Internet, mark how your habits have changed" up to 20% of consumers marked less use
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Stats & research

Combination of radio and online





Over 80% of radio listeners have sought out a company online as a direct result of hearing a radio commercial


SOURCE: TNS Commercial Radio Study - 6 month research during 2007

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