Over 80% of radio listeners have sought out a company online as a direct result of hearing a radio commercial Even though the average Australian spends 16% of their time online, it only attracts 6% of ad spend, making it the least clutter The highest users of the Internet are 45-54 years old Finance & communications dominate online ad spends
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Stats & research

Day after TV recall declines




Percentage of adult evening viewers who can name a brand advertised on a show they watched last night


SOURCE: National Association of Broadcasters (NAB), 1965-1986; Nielsen (2000)

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Episode 026 (December 17 2008)

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