The Internet has now overtaken TV in terms of total reach, with 15.5 million people now using the Internet and 13.4 million watc The highest users of the Internet are 45-54 years old Online advertising has grown at an average of 58.5% per year since 2003 Australian's have had one of the highest take-ups of online news in the world
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94% of Australian's access the Internet





SOURCE: Nielsen Media Research Panorama Fused Metro Survey 9 (Nov 06 - Oct 07)

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