The Internet has overtaken radio in advertising spend and attracts more advertising revenue than magazines, outdoor and cinema c 94% of Australian's access the Internet In response to the question "Since using the Internet, mark how your habits have changed" up to 20% of consumers marked less use Online advertising has grown at an average of 58.5% per year since 2003
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Stats & research

Internet reaches more than TV





The Internet has now overtaken TV in terms of total reach, with 15.5 million people now using the Internet and 13.4 million watching TV


SOURCE: Nielsen NetRatings Home/Work Panel April 2008, Current Digital Media Universe Estimate

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