A recent ACMA report showed that Australian's are using traditional media less, with 16% of people watching less TV in favour of Even though the average Australian spends 16% of their time online, it only attracts 6% of ad spend, making it the least clutter Finance & communications dominate online ad spends
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Growth of online spend




Online advertising has grown at an average of 58.5% per year since 2003


SOURCE: PriceWaterhouseCoopers IAB Online Advertising Expenditure Report 2007

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