Westpac leads the top 10 advertisers online, spending $29m per year The Internet has now overtaken TV in terms of total reach, with 15.5 million people now using the Internet and 13.4 million watc Australian's have had one of the highest take-ups of online news in the world The Internet has overtaken radio in advertising spend and attracts more advertising revenue than magazines, outdoor and cinema c
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Online outdoes radio in ad expenditure




The Internet has overtaken radio in advertising spend and attracts more advertising revenue than magazines, outdoor and cinema combined


SOURCE: Commercial Economic Advisory Services of Australia (CEASA) Advertising Expenditure Report First Half 2007

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