Over 80% of radio listeners have sought out a company online as a direct result of hearing a radio commercial The Internet has overtaken radio in advertising spend and attracts more advertising revenue than magazines, outdoor and cinema c Australian's have had one of the highest take-ups of online news in the world
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Performance drives search revenue




The growth in spend in search is different to other media as search generally relies on a success-fee (cost-per-click) for its advertising revenue


SOURCE: PriceWaterhouseCoopers IAB Online Advertising Expenditure Report 2007

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