A recent ACMA report showed that Australian's are using traditional media less, with 16% of people watching less TV in favour of The Internet has now overtaken TV in terms of total reach, with 15.5 million people now using the Internet and 13.4 million watc Online advertising has grown at an average of 58.5% per year since 2003 In response to the question "Since using the Internet, mark how your habits have changed" up to 20% of consumers marked less use
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Stats & research

Time spent online VS ad spend





Even though the average Australian spends 16% of their time online, it only attracts 6% of ad spend, making it the least cluttered medium in Australia


SOURCE: Neilsen NetRatings March 2007

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